TY - JOUR AU - TI - Effects of Price, Brand, and Store Information on Buyers' Product Evaluations JF - Journal of Marketing Research DO - 10.2307/3172866 DA - 1991-08-01 UR - https://www.deepdyve.com/lp/crossref/effects-of-price-brand-and-store-information-on-buyers-product-9Zd24Nv7Jv SP - 307 VL - 28 IS - 3 DP - DeepDyve ER -