TY - JOUR
AU - Michaels, Ronald E.
AB - Analysis of changes in the length of the introductory and growth stages of the product life cycle of 37 household appliances over a 50-year period provides the first empirical evidence for the commonly held assumption that the cycle's length is decreasing.
TI - Shortening of the PLC—AN Empirical Test
JF - Journal of Marketing
DO - 10.1177/002224298104500410
DA - 1981-09-01
UR - https://www.deepdyve.com/lp/sage/shortening-of-the-plc-an-empirical-test-9bg5r4MKJb
SP - 76
EP - 80
VL - 45
IS - 4
DP - DeepDyve
ER -