TY - JOUR
AU1 - Dee Dickerson,, Mary
AU2 - Gentry, James, W.
AB - Abstract Adopters and non-adopters of home computers were contrasted in terms of their demographics, psychographics, and experiences with technical consumer products. Experiences with other computer-related products and services were found to play a major role in movement toward purchase of a home computer. Further, the profile of the adopter appears to be consistent with that of a particular type of creative consumer. This content is only available as a PDF. Author notes * Mary Dee Dickerson is Assistant Professor of Home Economics, San Diego State University, San Diego, CA 92182. James W. Gentry is Professor of Marketing, Oklahoma State University, Stillwater, OK 74078. The authors would like to thank Kay Streeter, Ellen Beeby, Carl Hall, William Johnston, Elaine Jorgenson, Ray Fisk, and three reviewers for their helpful comments on this paper. © JOURNAL OF CONSUMER RESEARCH
TI - Characteristics of Adopters and Non-Adopters of Home Computers
JF - Journal of Consumer Research
DO - 10.1086/208961
DA - 1983-09-01
UR - https://www.deepdyve.com/lp/oxford-university-press/characteristics-of-adopters-and-non-adopters-of-home-computers-9l8oiVTRnz
SP - 225
VL - 10
IS - 2
DP - DeepDyve
ER -