TY - JOUR
AU - Khan, Mohammad Atif Irshad
AB - The purpose of this paper is to identify the factors determining students’ attitude toward using newly emerged artificial intelligence (AI) tool, Chat Generative Pre-Trained Transformer (ChatGPT), for educational and learning purpose based on technology acceptance model.Design/methodology/approachThe recommended model was empirically tested with partial least squares structural equation modeling using 375 student survey responses.FindingsThe study revealed that students have a favorable view of the instructional use of ChatGPT. Usefulness, social presence and legitimacy of the tool, as well as enjoyment and motivation, contribute to a favorable attitude toward using this tool in a learning environment. However, perceived ease of use was not found to be a significant determinant in the adoption and utilization of ChatGPT by the students.Practical implicationsThis research is intended to benefit enterprises, academic institutions and the global community by offering light on how students perceive the ChatGPT service in an educational setting. Furthermore, the application enhances confidence and interest among learners, leading to improved literacy and general awareness. Eventually, the outcome of this research will help AI developers to improve their product and service delivery, as well as benefit regulators in regulating the usage of AI-based bots.Originality/valueDue to its novelty, the current research on AI-based ChatGPT usage in the education sector is rather restricted. This study provides the adoption aspects of ChatGPT, a new AI-based technology for students, thereby contributing significantly to the existing research on the adoption of advanced education technologies. In addition, the literature lacks research on the adoption of ChatGPT by students for educational purposes; this study addresses this gap by identifying adoption determinants of ChatGPT in education.
TI - What drives students toward ChatGPT? An investigation of the factors influencing adoption and usage of ChatGPT
JF - Interactive Technology and Smart Education
DO - 10.1108/itse-04-2023-0061
DA - 2024-07-24
UR - https://www.deepdyve.com/lp/emerald-publishing/what-drives-students-toward-chatgpt-an-investigation-of-the-factors-AKQUk8MIwm
SP - 333
EP - 355
VL - 21
IS - 3
DP - DeepDyve
ER -