TY - JOUR
AU - Dozier, David M.
AB -  We argue that the public relations manager role provides the "missing link" between environmental challenges and the consequences for the public relations function. Conceptualizing the manager role in terms of organizational power, the concept provides linkages between the environmental-imperative and the power-control perspectives. The model posits that environmental challenges to the organization, in part, determine the role enacted by the top public relations practitioner. This role enactment, in turn, increases the function's capacity to maintain the integrity of its domain. Using a sample of 262 public relations practitioners in the United States, we tested the relationships just stated. Findings indicate that the range of publics and changeability of publics (environmental variables) are positively related to the manager role. The manager role is negatively related to marketing involvement in public relations activities and to the assignment of individuals from outside public relations to head the public relations unit. 
TI - The Missing Link: The Public Relations Manager Role as Mediator of Organizational Environments and Power Consequences for the Function
JF - Journal of Public Relations Research
DO - 10.1207/s1532754xjprr0404_2
DA - 1992-10-01
UR - https://www.deepdyve.com/lp/taylor-francis/the-missing-link-the-public-relations-manager-role-as-mediator-of-ASAsM2LDOe
SP - 205
EP - 220
VL - 4
IS - 4
DP - DeepDyve
ER -