TY - JOUR
AU - Afuah, Allan
AB - While a lot of attention has been paid to those characteristics of capabilities that give firms a competitive advantage, a lot less attention has been given to supporting empirical evidence and to the deployment of these capabilities. This paper presents a model for mapping firm capabilities into customer value and competitive advantage in different markets. With empirical evidence from cholesterol drugs, I illustrate how the model can be used to estimate customer value and competitive advantage from technological capabilities. Copyright © 2002 John Wiley & Sons, Ltd.
TI - Mapping technological capabilities into product markets and competitive advantage: the case of cholesterol drugs
JF - Strategic Management Journal
DO - 10.1002/smj.221
DA - 2002-02-01
UR - https://www.deepdyve.com/lp/wiley/mapping-technological-capabilities-into-product-markets-and-AZX292Pv9x
SP - 171
EP - 179
VL - 23
IS - 2
DP - DeepDyve
ER -