TY - JOUR
AU1 - Steenkamp, Jan-Benedict E.M
AU2 - Ter Hofstede, Frenkel
AU3 - 
TI - International market segmentation: issues and perspectives
JF - International Journal of Research in Marketing
DO - 10.1016/s0167-8116(02)00076-9
DA - 2002-09-01
UR - https://www.deepdyve.com/lp/crossref/international-market-segmentation-issues-and-perspectives-AynfR0IBx3
SP - 185
EP - 213
VL - 19
IS - 3
DP - DeepDyve
ER -