TY - JOUR
AU1 - Assmus, Gert
AB - Gert Assmus NEWPROD: The Design and Implementation of a New Product Model An in-depth discussion of the successful application of a new product model. U RIN G the past few years a variety of This article will first discuss four characteristics of D models have been proposed that are specifi­ new product introduction models that affect their cally designed to help the marketing manager acceptance by the firm." Then a model that has been implemented by a consumer goods company decide whether or not to continue the introduction and which scores favorably within these four di­ of a new product.' Yet many companies still do not mensions will be described. use these models in making this important deci­ sion. One reason could be lack of information The Acceptance of a New Product Model about the various model-building attempts in this area. Considering the publicity that new product A new product model can be characterized ac­ introduction models have received, however, it is cording to: more likely that the companies do not regard the 1. The stage of the new product planning pro­ adoption of such a model as worthwhile. Simply cess to which the model is applied speaking, they 
TI - Newprod: The Design and Implementation of a New Product Model
JF - Journal of Marketing
DO - 10.1177/002224297503900104
DA - 1975-01-01
UR - https://www.deepdyve.com/lp/sage/newprod-the-design-and-implementation-of-a-new-product-model-B7vFhDl0rN
SP - 16
EP - 23
VL - 39
IS - 1
DP - DeepDyve
ER -