TY - JOUR
AU1 - Sanbonmatsu, D M
AU2 - Fazio, R H
AB - Frequently, considerable knowledge of the attributes of decision alternatives is available in memory so as to permit a thoughtful and deliberate choice. However, in many instances, individuals neglect to use such knowledge and instead rely on "attitude-based" strategy to make a memory-based decision. The findings from two experiments suggest that as to the motivation to make a correct decision or the opportunity to use the available attribute knowledge decreases, the likelihood that attitudes will guide a memory-based decision increases. The findings illustrate the functional role attitudes play in guiding decisions and behavior. By providing a ready means of evaluating choice alternatives, attitudes enable an individual to make a decision relatively quickly and effortlessly.
TI - The role of attitudes in memory-based decision making.
JF - Journal of personality and social psychology
DO - 10.1037//0022-3514.59.4.614
DA - 1991-01-24
UR - https://www.deepdyve.com/lp/pubmed/the-role-of-attitudes-in-memory-based-decision-making-BDBAE2FKKM
SP - 614
EP - 622
VL - 59
IS - 4
DP - DeepDyve
ER -