TY - JOUR
AU1 - Leung, Kwok
AU2 - Bond, Michael H.
AB - Two studies, with 224 American and 240 Chinese university students, tested the idea that the collectivism of a culture leads to different styles of reward allocation with in- and out-group members. The 1st study used an out-group situation, in which Ss were led to believe that they worked with a partner whom they would not meet, to obtain a group reward. The collectivistic Chinese Ss were found to follow the equity norm more closely in dividing the group reward than the individualistic American Ss when pressure of social evaluation was removed. In the 2nd study, Ss read a scenario in which an allocator worked with either an in- or out-group member. The allocator had either a low or high input and used either the equity or equality norm to divide a group reward. Compared with American Ss, Chinese Ss liked an allocator who divided the group reward equally with an in-group member more and regarded such an allocation as fairer. When Ss were asked to assume that they were the allocator and to hypothetically divide the reward, Chinese Ss followed the equity norm more closely than did American Ss when the recipient was an out-group member or when the Ss' input was low. However, when Ss' input was high and the recipient was an in-group member, Chinese Ss followed the equality norm more than did American Ss. Findings are discussed in terms of the desire for maintaining group solidarity in a collectivist culture. (42 ref)
TI - The impact of cultural collectivism on reward allocation
JF - Journal of Personality and Social Psychology
DO - 10.1037/0022-3514.47.4.793
DA - 1984-10-01
UR - https://www.deepdyve.com/lp/american-psychological-association/the-impact-of-cultural-collectivism-on-reward-allocation-BHYRUSmYW2
SP - 793
EP - 804
VL - 47
IS - 4
DP - DeepDyve
ER -