TY - JOUR AU1 - Dember, William N. AB - Describes how the concept of motivation in American psychology has broadened to include cognitive aspects. Strict behaviorism and stimulus-response theory was inadequate to deal with various phenomena of memory, language, and perception. One result of the wider perspective on motivation has been the inclusion in a scientific framework of increasingly complex and interesting behaviors which cannot be handled by any current motivational theories. Examples of such behaviors are found in laboratory studies of compliance and hypnotic suggestion, and particularly in real-life studies of destructive and self-destructive acts. All these point toward a need for a hypothesis of the motivational power of ideation, especially in its extreme form, ideology. In ideology there seem to exist whole "transportation systems" of thought which dominate and override other sources of behavioral control. In fact, ideological demands may be in direct conflict to biological demands. The assumption that dominance of behavior by rational cognitive processes will necessarily assure favorable outcomes is challenged; unbridled ideation, especially in its extreme form, ideology, may be as dangerous as unrestrained emotionality. (20 ref) TI - Motivation and the cognitive revolution JF - American Psychologist DO - 10.1037/h0035907 DA - 1974-03-01 UR - https://www.deepdyve.com/lp/american-psychological-association/motivation-and-the-cognitive-revolution-BROIfMOn02 SP - 161 EP - 168 VL - 29 IS - 3 DP - DeepDyve ER -