TY - JOUR
AU - 
TI - Artificial intelligence and consumer behavior: From predictive to generative AI
JF - Journal of Business Research
DO - 10.1016/j.jbusres.2024.114720
DA - 2024-07-01
UR - https://www.deepdyve.com/lp/crossref/artificial-intelligence-and-consumer-behavior-from-predictive-to-Bcu8SDNopW
SP - 114720
VL - 180
IS - 
DP - DeepDyve
ER -