TY - JOUR
AB - 1981 Sidney J. Levy INTERPRETING CONSUMER MYTHOLOGY: A STRUCTURAL APPROACH TO CONSUMER BEHAVIOR 1982 Paul F. Anderson MARKETING, STRATEGIC PLANNING AND THE THEORY OF THE FIRM 1983 Shelby D. Hunt GENERAL THEORIES AND THE FUNDAMENTAL EXPLANANDA OF MARKETING 1984 Richard P. Bagozzi A PROSPECTUS FOR THEORY CONSTRUCTION IN MARKETING 1985 Johan Arndt ON MAKING MARKETING SCIENCE MORE SCIENTIFIC: ROLE OF ORIENTATIONS, PARADIGMS, METAPHORS, AND PUZZLE SOLVING 1986 Thomas S. Robertson COMPETITIVE EFFECTS ON TECHNOLOGY Herbert Gatignon DIFFUSION 1987 Orville C. Walker, Jr. MARKETING'S ROLE IN THE Robert W. Ruekert IMPLEMENTATION OF BUSINESS STRATEGIES: A CRITICAL REVIEW AND CONCEPTUAL FRAMEWORK 1988 Valarie Zeithaml CONSUMER PERCEPTIONS OF PRICE, QUALITY, AND VALUE: A MEANS-END MODEL AND SYNTHESIS OF EVIDENCE We thank you all for planting the seeds from which our foundation grows. The marketing landscape is greener as a result of your efforts. ROGER A. KERIN Editor Reprint No. JMSJJlOO Valarie Z. Zeithaml has been selected as the recipient of the 1988 Harold H. Maynard Award for her article, "Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evi­ dence," that appeared in the July issue of the Journal of Marketing. This article was chosen by members of 
TI - Harold H. Maynard Award
JF - Journal of Marketing
DO - 10.1177/002224298905300302
DA - 1989-07-01
UR - https://www.deepdyve.com/lp/sage/harold-h-maynard-award-CGe6h0PaO0
SP - 3
EP - 3
VL - 53
IS - 3
DP - DeepDyve
ER -