TY - JOUR AU - TI - Interactivity and its Facets Revisited: Theory and Empirical Test JF - Journal of Advertising DO - 10.2753/joa0091-3367350403 DA - 2006-12-01 UR - https://www.deepdyve.com/lp/crossref/interactivity-and-its-facets-revisited-theory-and-empirical-test-CJjzFvDez2 SP - 35 EP - 52 VL - 35 IS - 4 DP - DeepDyve ER -