TY - JOUR
AU - Oyserman, Daphna
TI - Identity‐based motivation: Implications for action‐readiness, procedural‐readiness, and consumer behavior
JF - Journal of Consumer Psychology
DO - 10.1016/j.jcps.2009.05.008
DA - 2009-07-01
UR - https://www.deepdyve.com/lp/wiley/identity-based-motivation-implications-for-action-readiness-procedural-CN54VaGjc4
SP - 250
EP - 260
VL - 19
IS - 3
DP - DeepDyve
ER -