TY - JOUR AU - Oyserman, Daphna TI - Identity‐based motivation: Implications for action‐readiness, procedural‐readiness, and consumer behavior JF - Journal of Consumer Psychology DO - 10.1016/j.jcps.2009.05.008 DA - 2009-07-01 UR - https://www.deepdyve.com/lp/wiley/identity-based-motivation-implications-for-action-readiness-procedural-CN54VaGjc4 SP - 250 EP - 260 VL - 19 IS - 3 DP - DeepDyve ER -