TY - JOUR
AU - Shaughnessy,, John
AB - * This article is a rejoinder to Calder and Tybout (1987). JCR's current policy is to publish comments on previous JCR articles together with any accompanying rejoinders in the same issue. This policy was not in place under the previous editors, resulting in delayed publication of this article. JCR regrets the circumstances that led to the delay in affording Professor Holbrook and Professor O'Shaughnessy the opportunity to publish their rejoinder. Article PDF first page preview Close This content is only available as a PDF. Author notes ** Morris B. Holbrook and John O'Shaughnessy are Professors, Graduate School of Business, Columbia University, New York, NY 10027. The first author gratefully acknowledges the support of the Columbia Business School's Faculty Research Fund. © JOURNAL OF CONSUMER RESEARCH
TI - On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior
JF - Journal of Consumer Research
DO - 10.1086/209178
DA - 1988-12-01
UR - https://www.deepdyve.com/lp/oxford-university-press/on-the-scientific-status-of-consumer-research-and-the-need-for-an-CR1lDjg8ca
SP - 398
EP - 402
VL - 15
IS - 3
DP - DeepDyve
ER -