TY - JOUR
AU - BAGGALEY, ANDREW R
AB -  ANDREW R BAGGALEY, University oj Wisconsin-Milwaukee 1 HE PRESENT Study IS Concerned with the confirmation and amplification of principles and devices already shown to have some degree of validity in a series of previous studies (13,14, 16) on the objective measurement of attitude and motivation strength By objective methods of measurement we mean those which do not depend, as in the opinionaire methods of Guttman, Likert, Thurstone and others (1, 26, 29), on conscious self-evaluation and selfrevelation, nor on acceptance of verbal responses as having their usual symbolic meaning Responses in all devices (verbal or nonverbal) symptomatic of attitudes are liable to some distortion from irrelevant or ulterior motives when the 5* knows that his attitudes are being examined Objective devices do not completely avoid this but are defined as those in which (a) the 5" is not easily able to perceive by what aspects of his behavior the attitudes in which the psychologist IS interested are revealed (or does not know what the relation is between the behavior which he is willingly showing and ' This study was sujqwrted in part by the United States Air Force under Contract AF 33 (038)-25726, monitored by the Commanding Officer, 
TI - The Objective Measurement of Attitude Motivation: Development and Evaluation of Principles and Devices1
JF - Journal of Personality
DO - 10.1111/j.1467-6494.1956.tb01278.x
DA - 1956-01-01
UR - https://www.deepdyve.com/lp/wiley/the-objective-measurement-of-attitude-motivation-development-and-CcFGXP2ayW
SP - 401
EP - 423
VL - 24
IS - 4
DP - DeepDyve
ER -