TY - JOUR
AU - Douglas, Susan, P.
AB - Article PDF first page preview Close This content is only available as a PDF. Author notes * Financial support for this project was provided by the Centre d'Enseignement Superieur des Affaires, Jouy-en-Josas, and the Marketing Science Institute, Cambridge, Mass. The author wishes to thank Professor Frank Carmone (University of Hong Kong) and Professor Yoram Wind (University of Pennsylvania) for their help in planning this project, and Miss Jane Ross of the Marketing Science Institute for performing the computer runs associated with the study. © JOURNAL OF CONSUMER RESEARCH
TI - Cross-National Comparisons and Consumer Stereotypes: A Case Study of Working and Non-Working Wives in the U. S. and France
JF - Journal of Consumer Research
DO - 10.1086/208646
DA - 1976-06-01
UR - https://www.deepdyve.com/lp/oxford-university-press/cross-national-comparisons-and-consumer-stereotypes-a-case-study-of-Cemr1CAqgy
SP - 12
EP - 20
VL - 3
IS - 1
DP - DeepDyve
ER -