TY - JOUR
AU - Tsai, Jeanne L.
AB - Most research focuses on actual affect, or the affective states that people actually feel. In this article, I demonstrate the importance and utility of studying ideal affect, or the affective states that people ideally want to feel. First, I define ideal affect and describe the cultural causes and behavioral consequences of ideal affect. To illustrate these points, I compare American and East Asian cultures, which differ in their valuation of high-arousal positive affective states (e.g., excitement, enthusiasm) and low-arousal positive affective states (e.g., calm, peace-fulness). I then introduce affect valuation theory, which integrates ideal affect with current models of affect and emotion and, in doing so, provides a new framework for understanding how cultural and temperamental factors may shape affect and behavior.
TI - Ideal Affect: Cultural Causes and Behavioral Consequences
JF - Perspectives on Psychological Science
DO - 10.1111/j.1745-6916.2007.00043.x
DA - 2007-09-01
UR - https://www.deepdyve.com/lp/sage/ideal-affect-cultural-causes-and-behavioral-consequences-CpuE7dulkb
SP - 242
EP - 259
VL - 2
IS - 3
DP - DeepDyve
ER -