TY - JOUR AU - TI - Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance JF - International Business Review DO - 10.1016/j.ibusrev.2021.101867 DA - 2021-05-01 UR - https://www.deepdyve.com/lp/unpaywall/developing-brand-identities-for-international-new-ventures-under-DI69CfTU00 DP - DeepDyve ER -