TY - JOUR
AU - Mayzlin, Dina
AB - The authors examine the effect of consumer reviews on relative sales of books at Amazon.com and Barnesandnoble.com. The authors find that (1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com; (2) an improvement in a book's reviews leads to an increase in relative sales at that site; (3) for most samples in the study, the impact of one-star reviews is greater than the impact of five-star reviews; and (4) evidence from review-length data suggests that customers read review text rather than relying only on summary statistics.
TI - The Effect of Word of Mouth on Sales: Online Book Reviews
JF - Journal of Marketing Research
DO - 10.1509/jmkr.43.3.345
DA - 2006-08-01
UR - https://www.deepdyve.com/lp/sage/the-effect-of-word-of-mouth-on-sales-online-book-reviews-DPNZrK0xuz
SP - 345
EP - 354
VL - 43
IS - 3
DP - DeepDyve
ER -