TY - JOUR
AU - Chonko, Lawrence B.
AB - The authors explore corporate ethical values and organizational commitment in marketing. They (1) discuss corporate ethical values as a component of corporate culture, (2) review the literature on organizational commitment, (3) hypothesize a positive relationship between corporate ethical values and organizational commitment, and (4) empirically test the relationship with data from more than 1200 professional marketers, representing subsamples of marketing managers, marketing researchers, and advertising agency managers. The study results provide strong evidence of a positive association between corporate ethical values and organizational commitment. Given previous research demonstrating a strong link between commitment and specific organizational benefits, corporate ethics may be not only an important societal issue, but a key organizational issue as well.
TI - Corporate Ethical Values and Organizational Commitment in Marketing
JF - Journal of Marketing
DO - 10.1177/002224298905300309
DA - 1989-07-01
UR - https://www.deepdyve.com/lp/sage/corporate-ethical-values-and-organizational-commitment-in-marketing-DZ0s0QitUC
SP - 79
EP - 90
VL - 53
IS - 3
DP - DeepDyve
ER -