TY - JOUR
AU - McNeil, Elton B.
AB - "Seldom has anything in psychology caused such an immediate and widespread stir as the recent claim that the presentation of certain stimuli below the level of conscious awareness can influence people's behavior in a significant way." Recent history relating to the technique is discussed under the topics of Recent Advertising Demonstrations, Research on Behavior without Awareness, and Effects of Inner States upon Thresholds. Unanswered Methodological Questions and The Ethics of Subliminal Influence are the other major topic areas. "The indiscriminate and uncontrolled application of psychological principles is increasing at a fearsome rate in the form of motivation research, propaganda, public relations, and a host of other useful practices based on the work of psychologists." Psychologists have a responsibility for assisting society to use its findings wisely. 132 references.
TI - Subliminal stimulation: An overview
JF - American Psychologist
DO - 10.1037/h0042953
DA - 1958-05-01
UR - https://www.deepdyve.com/lp/american-psychological-association/subliminal-stimulation-an-overview-DcVFx01Kj7
SP - 229
EP - 242
VL - 13
IS - 5
DP - DeepDyve
ER -