TY - JOUR
AU - Dainoff, Marvin J.
AB - The visual complexity of magazine ads was found to be positively related to looking time in all set conditions. Under an “advertising study” set, ads looked at longer were better remembered, while under a “perception study” set, ads looked at longer were poorly remembered.
TI - Advertisement Complexity and Looking Time
JF - Journal of Marketing Research
DO - 10.1177/002224377200900406
DA - 1972-11-01
UR - https://www.deepdyve.com/lp/sage/advertisement-complexity-and-looking-time-DmlTatwFCH
SP - 396
EP - 400
VL - 9
IS - 4
DP - DeepDyve
ER -