TY - JOUR AU - Markova, Gergana AB - Effectuation represents a paradigmatic shift in the way that we understand entrepreneurship. Since its introduction, however, few researchers have attempted to empirically test effectuation. Our purpose is to encourage effectuation research. To do so, we review the effectuation literature and make suggestions for how to design and conduct empirically rigorous effectuation studies consistent with the developmental state of the research stream. TI - Entrepreneurial Effectuation: A Review and Suggestions for Future Research JF - Entrepreneurship Theory and Practice DO - 10.1111/j.1540-6520.2010.00435.x DA - 2012-07-01 UR - https://www.deepdyve.com/lp/sage/entrepreneurial-effectuation-a-review-and-suggestions-for-future-Ecmz0eCTeU SP - 837 EP - 861 VL - 36 IS - 4 DP - DeepDyve ER -