TY - JOUR AU - TI - Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus JF - Journal of Retailing DO - 10.1016/j.jretai.2009.05.004 DA - 2009-09-01 UR - https://www.deepdyve.com/lp/crossref/affect-and-retail-shopping-behavior-understanding-the-role-of-mood-EhYiegxaZp SP - 308 EP - 320 VL - 85 IS - 3 DP - DeepDyve ER -