TY - JOUR AU - LIPSEY, MARK, W. AB - Abstract Abstract An exploratory survey of a small suburban community near Los Angeles investigated the attitudes and values underlying acceptance of technological applications, examined the relationship of general attitudes toward technology to conservation attitudes and behavior during the energy crisis of 1973–1974, and contrasted college students with the surrounding community in their regard for technology and energy conservation. Two distinct dimensions of attitudes toward technology utility and affect–were defined and found to relate to belief in the reality of the energy crisis and preferred solutions, but not to reported conservation behavior. Moreover, in contrast to popular images, no strong antitechnology sentiment was found among the college sample This content is only available as a PDF. © 1978, the American Association for Public Opinion Research TI - Energy Conservation and Attitudes toward Technology JF - Public Opinion Quarterly DO - 10.1086/268425 DA - 1978-01-01 UR - https://www.deepdyve.com/lp/oxford-university-press/energy-conservation-and-attitudes-toward-technology-ExI6F056nd SP - 17 EP - 30 VL - 42 IS - 1 DP - DeepDyve ER -