TY - JOUR AU - Frederick, William C. AB - CALIFORNIA MANAGEMENT REVIEW Volume XXVIII, Number 2, Winter 1986 © 1986, The Regents of the University of California Toward CSR : Why Ethical Analysis is Indispensable and Unavoidable in Corporate Affairs William C. Frederick Item: General Electric and some units of General Dynamics are barred temporarily as government contractors due to irregularities. Item: E. F. Hutton pleads guilty to federal charges of improperly managing its banking deposits. Item: Three top officers of a film recovery laboratory are convicted of on-the-job homicide after an employee died while working with toxic materials. Item: Ford Motor Company, Pan American Airways, and Pepsico pull back from oper­ ations in South Africa. Item: A global boycott of Nestle Corporation ends when new marketing practices are adopted for its infant formula product. These events-some regrettable, others admirable-testify that nor­ mative (that is, ethical) issues are alive and well in corporate America. To be understood, these episodes and others like them callfor careful, balanced study, rather than anguished handwringing by those hostile to business. Many scholars who investigate the relationships between business and other institutions in society realize that they must ultimately deal with normative or ethical matters. As a result of this inherently normative character TI - Toward CSR3: Why Ethical Analysis is Indispensable and Unavoidable in Corporate Affairs JF - California Management Review DO - 10.2307/41165190 DA - 1986-01-01 UR - https://www.deepdyve.com/lp/sage/toward-csr3-why-ethical-analysis-is-indispensable-and-unavoidable-in-F2a6qCQsXT SP - 126 EP - 141 VL - 28 IS - 2 DP - DeepDyve ER -