TY - JOUR
AU - Wells, J. Elisabeth
AB - Memory for visually presented verbal and pictorial material was compared using stimuli chosen to minimize non-essential differences between the two types of material. Experiment I required retention of a short list; verbal and pictorial stimuli were remembered equally well. Experiment II required recall of single items after 30 s of backwards counting; recall was much superior for pictorial stimuli. The type of task appeared to affect encoding, with verbal encoding reported to be predominant in Experiment I and visual encoding, or imagery, common in Experiment II.
TI - Encoding and Memory for Verbal and Pictorial Stimuli
JF - Quarterly Journal of Experimental Psychology
DO - 10.1080/14640747208400277
DA - 1972-08-01
UR - https://www.deepdyve.com/lp/sage/encoding-and-memory-for-verbal-and-pictorial-stimuli-FC8UtLLHKY
SP - 242
EP - 252
VL - 24
IS - 3
DP - DeepDyve
ER -