TY - JOUR
AU - Simon, H. A.
AB - "In this paper I have attempted to identify some of the structural characteristics that are typical of the "psychological' environments of organisms. We have seen that an organism in an environment with these characteristics requires only very simple perceptual and choice mechanisms to satisfy its several needs and to assure a high probability of its survival over extended periods of time. In particular, no "utility function' needs to be postulated for the organism, nor does it require any elaborate procedure for calculating marginal rates of substitution among different wants."
TI - Rational choice and the structure of the environment
JF - Psychological Review
DO - 10.1037/h0042769
DA - 1956-03-01
UR - https://www.deepdyve.com/lp/american-psychological-association/rational-choice-and-the-structure-of-the-environment-FLxr3K3SRZ
SP - 129
EP - 138
VL - 63
IS - 2
DP - DeepDyve
ER -