TY - JOUR
AU - Kuhn,, Deanna
AB - Abstract Subjects at four age levels (kindergarten, fourth grade, eighth grade, and college) made preference judgments for a set of consumer products varying on four dimensions. Though product preferences reflected independently assessed dimension ratings, subjects had preferences on more dimensions than they took into account in the product ratings. Not until late adolescence did subjects integrate their preferences on two or more dimensions. This content is only available as a PDF. Author notes * Noel Capon is Associate Professor, Graduate School of Business, Columbia University, New York, NY 10027. Deanna Kuhn is Associate Professor, Laboratory of Human Development, Graduate School of Education, Harvard University, Cambridge, MA 02138. The authors wish to thank Victoria Ho, Susan Coleman, and Maria Carmel Gurucharri for their assistance in data collection. N. Capon acknowledges financial support from the Faculty Research Fund of the Graduate School of Business, Columbia University. © JOURNAL OF CONSUMER RESEARCH
TI - A Developmental Study of Consumer Information-Processing Strategies
JF - Journal of Consumer Research
DO - 10.1086/208811
DA - 1980-12-01
UR - https://www.deepdyve.com/lp/oxford-university-press/a-developmental-study-of-consumer-information-processing-strategies-FjSvrHHFXb
SP - 225
EP - 233
VL - 7
IS - 3
DP - DeepDyve
ER -