TY - JOUR
AU - Goering, Patricia, A.
AB - Abstract Product quality is often unknown to consumers when they make their purchasing decisions. Demand is thus based on expectations rather than on complete information. This paper models the effects of private information acquired through product trial on consumer expectations, demand, and prices. These effects depend on the quality of the product relative to consumer prior expectations, consumer perceptions of quality, consumer expectation revision mechanisms, and the number of purchasers. This content is only available as a PDF. Author notes * Patricia A. Goering is Assistant Professor, Department of Economics, University of Florida, Gainesville, FL 32611. The author wishes to thank Joseph W. Alba, Edward L. Golding, Richard J. Lutz, Leonard J. Mirman, Richard E. Romano, and three anonymous reviewers for their insightful comments. © 1985 Journal of Consumer Research, Inc.
TI - Effects of Product Trial on Consumer Expectations, Demand, and Prices
JF - Journal of Consumer Research
DO - 10.1086/209036
DA - 1985-06-01
UR - https://www.deepdyve.com/lp/oxford-university-press/effects-of-product-trial-on-consumer-expectations-demand-and-prices-G0YScGqE0m
SP - 74
EP - 82
VL - 12
IS - 1
DP - DeepDyve
ER -