TY - JOUR
AU - Scott, Carol A.
AB - Although relatively under-researched, behavioral influence strategies commonly are used by marketers to modify consumer demand. Reported here are the results of a field experiment which tested the effectiveness of trial and incentive behavioral influence strategies. The efficacy of using self-perception theory to explain and predict behavior is assessed.
TI - The Effects of Trial and Incentives on Repeat Purchase Behavior
JF - Journal of Marketing Research
DO - 10.1177/002224377601300307
DA - 1976-08-01
UR - https://www.deepdyve.com/lp/sage/the-effects-of-trial-and-incentives-on-repeat-purchase-behavior-G974zUhth7
SP - 263
EP - 269
VL - 13
IS - 3
DP - DeepDyve
ER -