TY - JOUR AU - TI - On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice JF - International Journal of Research in Marketing DO - 10.1016/j.ijresmar.2023.03.001 DA - 2023-06-01 UR - https://www.deepdyve.com/lp/unpaywall/on-chatgpt-and-beyond-how-generative-artificial-intelligence-may-GXpybetdsg DP - DeepDyve ER -