TY - JOUR
AU - Levitt, Theodore
AB - When you ask prospective customers to buy promises —as all service-oriented firms do - you must provide metaphorical reassurances of quality and "industrialize" theservice-delivery process
TI - Marketing Intangible Products and Product Intangibles
JF - Cornell Hotel and Restaurant Administration Quarterly
DO - 10.1177/001088048102200209
DA - 1981-08-01
UR - https://www.deepdyve.com/lp/sage/marketing-intangible-products-and-product-intangibles-HA0HvO0VVs
SP - 37
EP - 44
VL - 22
IS - 2
DP - DeepDyve
ER -