TY - JOUR AU - TI - Enhancing brand relationship performance through customer participation and value creation in social media brand communities JF - Journal of Retailing and Consumer Services DO - 10.1016/j.jretconser.2018.07.008 DA - 2019-09-01 UR - https://www.deepdyve.com/lp/crossref/enhancing-brand-relationship-performance-through-customer-HHHWJ7lB3I SP - 333 EP - 341 VL - 50 IS - DP - DeepDyve ER -