TY - JOUR
AU - 
TI - Enhancing brand relationship performance through customer participation and value creation in social media brand communities
JF - Journal of Retailing and Consumer Services
DO - 10.1016/j.jretconser.2018.07.008
DA - 2019-09-01
UR - https://www.deepdyve.com/lp/crossref/enhancing-brand-relationship-performance-through-customer-HHHWJ7lB3I
SP - 333
EP - 341
VL - 50
IS - 
DP - DeepDyve
ER -