TY - JOUR
AU - DARNTON, GEOFFREY
AB -  INTRODUCTION Over the years, green issues have been more and more talked about by business and industry, the media, politicians, decision makers, financial institutions, and the general public. There has been much discussion about the environment and the damaging effects produced by everyday activities. Extensive environmental damage has been caused by continuous consumption, marketing, manufacturing, processing, discarding, and polluting, along with several environmental disasters (for example, the Union Carbide leak in Bhopal, 1984, and the Exxon Valdez spill in Alaska, 1989). Subsequently, environmental concern shifted from the local scale (such as air pollution), to an increasingly global scale (as in global warming). There are various responses to green issues that companies have adopted. These range from: putting their head in the sand, taking a defensive approach, paying lip service to concerns, reactive approaches, following competitors, piecemeal ideas, green product promotion, green marketing, environmental management, greening the company, and aiming for sustainability. Until recently, improving environmental performance has been a question of legislative compliance and occasional reactions to external events and pressures. However, the extent of improving overall green performance depends on a company's motivation and its choice of strategy. Leighton suggests that to date, companies have only really 
TI - Green Companies or Green Con‐panies: Are Companies Really Green, or Are They Pretending to Be?
JF - Business and Society Review
DO - 10.1111/j.0045-3609.2005.00007.x
DA - 2005-06-01
UR - https://www.deepdyve.com/lp/wiley/green-companies-or-green-con-panies-are-companies-really-green-or-are-HI137S5jbd
SP - 117
VL - 110
IS - 2
DP - DeepDyve
ER -