TY - JOUR AU - Swift, Cathy Owens AB - This article examines the level of cheating in marketing classes at two universities. The authors determine that certain predictors of cheating behavior activate more under high deterrent conditions. The study concludes that in-class deterrents are effective in reducing the levels of cheating on exams. TI - Deterring Cheating Behavior in the Marketing Classroom: An Analysis of the Effects of Demographics, Attitudes, and In-Class Deterrent Strategies JF - Journal of Marketing Education DO - 10.1177/027347539802000302 DA - 1998-12-01 UR - https://www.deepdyve.com/lp/sage/deterring-cheating-behavior-in-the-marketing-classroom-an-analysis-of-HRINRAl5DR SP - 188 EP - 199 VL - 20 IS - 3 DP - DeepDyve ER -