TY - JOUR AU - TI - New product development cycle time JF - Journal of Business Research DO - 10.1016/0148-2963(95)00120-4 DA - 1996-06-01 UR - https://www.deepdyve.com/lp/crossref/new-product-development-cycle-time-HZhS6ApANy SP - 179 EP - 188 VL - 36 IS - 2 DP - DeepDyve ER -