TY - JOUR
AU1 - Cohen, Judy
AB - Discusses consumer response to the use of Asian models to reach theAsianAmerican market through mass media advertising. Reports on theresults of an empirical study to discover white consumer reactions toAsians in advertising. Summarizes that Asian models achieved a morefavourable response advertising products associated with Asianmanufacture, a less favourable response with status products, whilethere is no difference in response for convenience products.
TI - White Consumer Response to Asian Models in Advertising
JF - Journal of Consumer Marketing
DO - 10.1108/07363769210036999
DA - 1992-02-01
UR - https://www.deepdyve.com/lp/emerald-publishing/white-consumer-response-to-asian-models-in-advertising-Hgvf0dHo66
SP - 17
EP - 23
VL - 9
IS - 2
DP - DeepDyve
ER -