TY - JOUR AU1 - Higgins, E. Tory AU2 - TI - Promotion and Prevention: Regulatory Focus as A Motivational Principle JF - Advances in Experimental Social Psychology, Advances in Experimental Social Psychology Volume 30 DO - 10.1016/s0065-2601(08)60381-0 DA - 1998-01-01 UR - https://www.deepdyve.com/lp/crossref/promotion-and-prevention-regulatory-focus-as-a-motivational-principle-HjzKi5BzdR SP - 1 EP - 46 DP - DeepDyve ER -