TY - JOUR
AU1 - Osgood, Charles E.
AU2 - Tannenbaum, Percy H.
AB - "This paper describes a general theory of attitude change which takes into account original attitude toward the source of the message, original attitude toward the concept evaluated by the source, and the nature of the evaluative assertion. Predicted changes in attitude toward both source and concept are based upon the combined operation of a principle of congruity, a principle of susceptibility as a function of polarization, and a principle of resistance due to incredulity for incongruous messages. Comparison of predictions with data obtained in a recent experiment provides a test of the theory." The authors indicate that they are aware that there are many other variables than those considered in this article which contribute to attitude change.
TI - THE PRINCIPLE OF CONGRUITY IN THE PREDICTION OF ATTITUDE CHANGE.
JF - Psychological Review
DO - 10.1037/h0048153
DA - 1955-01-01
UR - https://www.deepdyve.com/lp/american-psychological-association/the-principle-of-congruity-in-the-prediction-of-attitude-change-I0nYTY4DVn
SP - 42
EP - 55
VL - 62
IS - 1
DP - DeepDyve
ER -