TY - JOUR
AU - 
TI - Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience
JF - Journal of Interactive Marketing
DO - 10.1016/j.intmar.2011.11.002
DA - 2012-11-01
UR - https://www.deepdyve.com/lp/crossref/interactivity-in-brand-web-sites-cognitive-affective-and-behavioral-IVETtIXZQK
SP - 223
EP - 234
VL - 26
IS - 4
DP - DeepDyve
ER -