TY - JOUR
AU - 
TI - Multivariate Analysis in Marketing, Theory and Application
JF - Journal of Marketing Research
DO - 10.2307/3151160
DA - 1974-08-01
UR - https://www.deepdyve.com/lp/crossref/multivariate-analysis-in-marketing-theory-and-application-IarWItYXDR
SP - 346
VL - 11
IS - 3
DP - DeepDyve
ER -