TY - JOUR
AU - Petty, Richard E.
AB - This article recalls a classic scheme for categorizing attitude measures. One particular group of measures, those that rely on respondents’ interpretations of partially structured stimuli, has virtually disappeared from attitude research. An attitude measure based on respondents’ interpretation of partially structured stimuli is considered. Four studies employing such a measure demonstrate that it predicts unique variance in self-reported and actual behavior, beyond that predicted by explicit and contemporary implicit measures and regardless of whether the attitude object under consideration is wrought with social desirability concerns. Implications for conceptualizing attitude measurement and attitude-behavior relations are discussed.
TI - Using Partially Structured Attitude Measures to Enhance the Attitude-Behavior Relationship
JF - Personality and Social Psychology Bulletin
DO - 10.1177/0146167203259931
DA - 2004-02-01
UR - https://www.deepdyve.com/lp/sage/using-partially-structured-attitude-measures-to-enhance-the-attitude-J6akiQJrIN
SP - 197
EP - 211
VL - 30
IS - 2
DP - DeepDyve
ER -