TY - JOUR
AU1 - Ganesan, Shankar
AU2 - 
TI - Determinants of Long-Term Orientation in Buyer-Seller Relationships
JF - Journal of Marketing
DO - 10.2307/1252265
DA - 1994-04-01
UR - https://www.deepdyve.com/lp/unpaywall/determinants-of-long-term-orientation-in-buyer-seller-relationships-J7wvm3mLIR
DP - DeepDyve
ER -