TY - JOUR
AU - 
TI - Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond
JF - The RAND Journal of Economics
DO - 10.2307/2555667
DA - 1988-01-01
UR - https://www.deepdyve.com/lp/crossref/umbrella-branding-as-a-signal-of-new-product-quality-an-example-of-JU1cD71l7t
SP - 458
VL - 19
IS - 3
DP - DeepDyve
ER -