TY - JOUR
AU - 
TI - The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry
JF - SSRN Electronic Journal
DO - 10.2139/ssrn.2056375
DA - 2012-01-01
UR - https://www.deepdyve.com/lp/crossref/the-dynamic-impact-of-product-harm-crises-on-brand-equity-and-JiBoMhrLSU
DP - DeepDyve
ER -