TY - JOUR AU - TI - The Dynamic Impact of Product-Harm Crises on Brand Equity and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry JF - SSRN Electronic Journal DO - 10.2139/ssrn.2056375 DA - 2012-01-01 UR - https://www.deepdyve.com/lp/crossref/the-dynamic-impact-of-product-harm-crises-on-brand-equity-and-JiBoMhrLSU DP - DeepDyve ER -