TY - JOUR
AU1 - Lewis, Barbara R.
AU2 - Bingham, Graham H.
AB - Findings are presented from an empirical investigation among theyouth market for financial services. Attention is focused on accountownership and use of services, together with attitudinal data pertainingto banks and building societies and the services they provide ofparticular interest is evidence of split banking and bank switching.Overall, the heterogeneity of the youth market with respect to needs,attitudes and behaviour is highlighted, and a number of implications forthe marketing strategies of banks and building societies are suggested.
TI - The Youth Market for Financial Services
JF - International Journal of Bank Marketing
DO - 10.1108/02652329110001143
DA - 1991-02-01
UR - https://www.deepdyve.com/lp/emerald-publishing/the-youth-market-for-financial-services-KArZuj7h3D
SP - 3
EP - 11
VL - 9
IS - 2
DP - DeepDyve
ER -