TY - JOUR
AU - Arnett, Dennis B.
AB - In the mid-1990s, a new theory of competition, labeled “resource-advantage theory,” was proposed in the marketing literature. R-A theory’s explanatory and predictive successes have resulted in its being well received by both marketing and nonmarketing scholars. This article examines the characteristics of resource-advantage theory that have enabled the theory to successfully explain and predict marketing phenomena. Specifically, the thesis that R-A theory is a moderately socialized, embedded theory of competition is explored by focusing on the theory’s ability to provide a theoretical foundation for the frequently made claim that, at least in some circumstances, social structures and trust-based governance can be competition-enhancing.
TI - Resource-Advantage Theory and Embeddedness: Explaining R-A Theory’s Explanatory Success
JF - Journal of Marketing Theory & Practice
DO - 10.1080/10696679.2003.11501928
DA - 2003-01-01
UR - https://www.deepdyve.com/lp/taylor-francis/resource-advantage-theory-and-embeddedness-explaining-r-a-theory-s-KhOAaGAxIN
SP - 1
EP - 17
VL - 11
IS - 1
DP - DeepDyve
ER -