TY - JOUR AU - Arnett, Dennis B. AB - In the mid-1990s, a new theory of competition, labeled “resource-advantage theory,” was proposed in the marketing literature. R-A theory’s explanatory and predictive successes have resulted in its being well received by both marketing and nonmarketing scholars. This article examines the characteristics of resource-advantage theory that have enabled the theory to successfully explain and predict marketing phenomena. Specifically, the thesis that R-A theory is a moderately socialized, embedded theory of competition is explored by focusing on the theory’s ability to provide a theoretical foundation for the frequently made claim that, at least in some circumstances, social structures and trust-based governance can be competition-enhancing. TI - Resource-Advantage Theory and Embeddedness: Explaining R-A Theory’s Explanatory Success JF - Journal of Marketing Theory & Practice DO - 10.1080/10696679.2003.11501928 DA - 2003-01-01 UR - https://www.deepdyve.com/lp/taylor-francis/resource-advantage-theory-and-embeddedness-explaining-r-a-theory-s-KhOAaGAxIN SP - 1 EP - 17 VL - 11 IS - 1 DP - DeepDyve ER -